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THE STORY BEHIND FOAL & STEED

LIFE IS BETTER OUTDOORS

A LIFESTYLE INSPIRED BY THE OUTDOORS

OUR STORY

Foal & Steed is a country lifestyle brand for men and women who embrace life outside. Rooted in the ruggedness of the British countryside, our collections blend timeless tradition with a fresh, accessible feel.

We create clothing that fits naturally into everyday outdoor living — from early walks and quiet rides to time spent with family and friends in the open air. Our pieces are built to be practical, comfortable, and easy to wear, while keeping the countryside spirit alive.

FOR A COMMUNITY THAT BELONGS OUTDOORS

OUR VISION

We see a world where more people reconnect with nature through clothing that feels good, lasts longer, and reflects a slower, more meaningful way of living.

Foal & Steed is shaped by the countryside and inspired by those who share a love of open fields, winding trails, and rugged coastlines. Our community is built on a shared belief that life is better outdoors.

DESIGNED FOR COMFORT AND ENDURANCE

OUR PURPOSE

At Foal & Steed, we believe the outdoors should be enjoyed without compromise. That’s why we focus on jersey wear, fleece, tees, and activewear — durable layers designed for walks, rides, and daily adventures.

Every garment is made to last, with details that balance function and style. By keeping our collections affordable and accessible, we make quality clothing that’s ready for life outside — without the premium price tag.

OUR FOUNDATION

BRAND PILLARS

Heritage Spirit

Countryside tradition and timeless style.

VERSATILITY

Durable fabrics built for everyday adventure.

ENDURANCE

Clothing that moves easily from field to town.

COMMUNITY

Embracing a shared love of the outdoors.

WE LIKE TO STAY SOCIAL… DON'T YOU?